A few days ago Deborah Milano launched the new Red Touch Lipstick, choosing our 40-meter-high Organics SkyGarden terrace as the setting for the event.
The backdrop is a colorful floral arrangement that perfectly matches the décor of our urban jungle and its lush walls of greenery, chosen by the company to evoke the delicate floral fragrance of the lipstick, whose main component is precisely rose oil.
Deborah Milano, Made in Italy leading company in the field of cosmetics since 1962, has always had as its mission the beauty of women and over the years has also strengthened its positioning in design and fashion, forging important collaborations and participating in the Milan Fuori Salone.
Two concepts, those of fashion and design, that Hyatt Centric Milan Centrale has at heart and that make it the ideal location to host the famous brand.
With the new lifestyle imposed by the pandemic, there has also been a revolution in the make-up world, which has begun to focus more and more on the eyes. In recent months, however, we have finally begun to breathe a newfound freedom. And that’s how Red Touch was born, from the desire to rediscover one’s femininity and show off again colored lips, long hidden by the face mask.
Take a look at the gallery!
Hyatt Centric Milan Centrale
Via Giovanni Battista Pirelli, 20
20124 – Milano