Hyatt Centric Milan Centrale announces a partnership with 24Bottles, on the occasion of the new edition of Milan Design Week. Thanks to its privileged and dominant position on the Milanese capital with its unique rooftop, the hotel will be the starting point of all 24Bottles activities on Milan for the entire design week and not only.
Both design and sustainability have always been two pillars of Hyatt Centric Milan Centrale.
The hotel embodies a lifestyle model of hospitality in a city that has returned to full force, increasingly sustainable, stimulating, innovative and dynamic. Temporary exhibitions and original installations find space in large and bright rooms spread over 13 floors, the result of partnerships with prestigious brands, which from time to time shape spaces that are never the same. A real itinerary traced by works of art and unique pieces that, floor by floor, introduce you to a contemporary and precious world.
This identity has found in 24Bottles, Italian brand of sustainable design born in 2013 from the inspiration of Giovanni Randazzo and Matteo Melotti, an ideal partner with which to forge a collaboration during the upcoming Milan Design Week, which will take place June 6-12.
Being inspired by the Fuorisalone’s 2022 edition theme “between time and space,” 24Bottles has designed an awareness campaign and engaging call-to-action entitled Fill the Future assuring design enthusiasts and insiders new realities and approaches to the world of everyday hydration.
The claim draws inspiration from the narrative and architectural design of 24Bottles’ new retail strategy, which aims to tell the story of how the water bottle secures a future through its reuse.
Daily actions are thus the starting point for an environmentally friendly lifestyle toward a more conscious future.
Hyatt Centric Milan Centrale will be the daily starting point for the staff of 24Bottles and its guests, who will then set out to conquer all of Milan’s main design arteries, which will link together by shaping a network of appointments, talks and meetings designed by the Bologna-based brand for Design Week.
With its strategic location and unique rooftop with a 360-degree view of Milan, the mutual choice happened naturally. And not only this. For the duration of the event, Hyatt Centric Milan Centrale customers will receive a special bottle as a gift, a sample of Embossed Collection, an exclusive collection that marks 24Bottles’ entry into the world of sustainable luxury and is distributed only in boutiques in the Farfetch and Camera Nazionale della Moda Italiana circuit.
An extraordinary workmanship that brings the brand’s logo in relief, while elevating its expression of elegance to a new microcosm made of refined and luxurious details, for an increasingly sophisticated style. A special gift exclusive only to Hyatt Centric Milan Centrale and its customers.
The hotel, which has always focused on sustainability, was the first in Italy to receive the voluntary LEED Gold certification (Leadership in Energy and Environmental Design) promoted by the US Green Building Council. Electricity and water consumption are reduced by 30% compared to normal requirements thanks to the use of LED lamps with motion detection for lighting, the use of groundwater for heating and cooling of the rooms and the presence of a photovoltaic system on the roof of the structure that produces clean energy. The pursuit of sustainability is also found in the process of optimization and exploitation of water resources thanks to a system of recovery of rainwater used to keep clean the toilet drains of the building and thanks to the timing of taps and showers that contribute to the saving of large amounts of drinking water.
Hyatt Centric Milan Centrale
Via Giovanni Battista Pirelli, 20
20124 – Milano
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